
Our first item comes from the website of WTOC-TV of Savannah, Georgia, and is dated April 14, 2006. The short story tells that Savannah, long billed as Georgia's First City, hired Anderson Communications to create a new advertising banner for the city. And the winner is: "Savannah, Est. 1733".
I like it. The aim is to emphasize the historical aspect of the city, and I think this says it well. Americans are impressed with anything that dates back before Independence, and when we think of the Deep South, images of plantations come to mind. This wraps such thoughts in a package that says, "Come see Savannah." Others might tout progress and modernity; Savannah has chosen charm. And the spokesperson for the Savannah CVB is Whip Triplett. Beat that!
The aim is to emphasize the historical aspect of the city, and I think this says it well.
Posted by: 花蓮 | January 11, 2009 2:42 AM | Permalink to Comment